The beginning of a new year gives us an itch for things like resolutions, goals, personal and business improvement of all sorts. If you’re interested in setting and reaching better business goals in 2012, here’s how to do it.
Start by looking back
Looking forward is great, yes. There’s nothing wrong with envisioning where you want your business to be in six months, one year, five years, ten years. But looking forward and visualizing the success you want to achieve is only half the equation, according to Piers Steel, author of The Procrastination Equation. Positive visualization of the future works best when you compare it to where you have been and where you are now. Doing so allows you to see the gap between your current position and the place you’d like to go, says Steel. Seeing the gap is a powerful motivator for getting you into action to start closing it.
Ways to look back:
- Write a year-end evaluation of yourself or your business as a whole.
- Look at the books: what was your worst month and best month in terms of numbers? Why?
- Make a quick list (5 to 10 items) of the best moments in your business in the last year. Then make another list of the worst moments. Look for patterns.
- Ask your employees for their take on the last year: best and worst moments, areas of strength and weakness in the business.
Taking a good look back should give you two definite kinds of goals: goals to improve or strengthen areas of weakness (you’ll draw these goals from seeing failures of the past year) and goals to build on your successes.
Focus, focus, focus
You can’t do everything, at least not all at the same time. In order to actually reach the goals you set for your business in 2012, you need to choose one to three areas and focus on them with intensity.
Why limit yourself? Because the time, energy and money you have are finite resources. You can spread them thinly in order to cover a lot of areas, and as a result make very little progress in any one area. That’s a common approach to goals, and it gets discouraging when you can’t see any notable improvement.
Think of the need for focus in terms of a peanut butter sandwich. If you’ve only got one big spoonful of peanut butter, how many sandwiches can you make? Well, you can spread it really thin, and make five disappointing sandwiches. Or you can heap it all on a single slice of bread and make one spectacular sandwich.
Lavish your attention on a single area (or two), and achieve great progress.
Refine your goals
Once you’ve chosen a few areas to work on, you need to turn your broad goals of “improve in XYZ areas” into good goals.
Good goals need to meet certain basic criteria:
- They should be specific. “Raise revenue” becomes “Increase sales by 10 percent.”
- They should be measurable. “Encourage innovation” becomes “Develop five new product ideas.”
- They should be realistic. “Raise our customer service level to make Zappos look like a bunch of deadbeats” becomes “Train our employees in excellent customer service.”
- They should be action-oriented. “Get a better marketing plan” becomes “Test three new marketing strategies.”
Build a basic plan for each goal
Basic is the key word. You don’t need a 10-page booklet for each goal. In fact, the fewer words you can use to communicate your plan, the better. We tend to get lost in our own words and plans and lose sight of the simple actions we need to take.
So make a plan for each goal, but keep it short, keep it simple and then start taking action. Your plan should provide this basic information for each goal:
- The desired outcome (the specific, measurable, realistic, action-oriented goal)
- The actions needed to reach that goal
- The person(s) responsible for each action
- The deadline for each action
- The means of accountability (checking in, meeting, sending completed work to the next person, etc.)
All the rest you can figure out as you go, tweaking the plan as needed. That’s okay. Good goals are also flexible.
Once you make the plan, get it to the appropriate people and get moving forward.
“In the short term, we regret what we do, but in the long term, we regret what we don’t get done,” says Steel. “Inaction causes us the greater suffering.”
Don’t suffer from inaction in this New Year. Make your 2012 a year of setting and reaching better business goals.
Annie Mueller writes about all aspects of productivity in life and at work. Her work can be seen at numerous on line publications. She blogs at AnnieMueller.com. Find her on twitter: @anniemueller.